BRAND EXPERIENTIAL STRATEGIST
& FRANCHISE ARCHITECT
“Multi-disciplinary, creative strategic leader…”
“…Storyteller across a wide variety of experiences and brand applications.”
“…Delivering bold solutions that are engaging, and operationally sound…”
BUILDING WORLDS ONE GUEST AT A TIME…
Conceiving engagement strategies anchored in story-driven and touchstone moments, to emotionally connect with fans and consumers.
Aligning with cross-functional partners and guiding partners as they create and execute these world-class experiences for audiences around the world.
Drawing inspiration from life experiences and interests in Art, Literature, Pop Culture, History and Design, to provoke and entertain all while building bridges between some of the most beloved properties and audiences.
“Curiosity, careful strategic thought, team leadership and a desire to deliver the unexpected have always steered his work. “
“He prides himself on being able to align creative concepts with pragmatic operational considerations and real world financial constraints.”
OBSESSED WITH BRIDGING THE CREATIVE WITH THE PRACTICAL
SELECTED COLLABORATORS
EXPERTISE & SKILLS
Experiential Strategic Development
Creative Ideation & Development
MarCom and Brand Marketing
IP (Intellectual Property) Evaluation
Franchise Management
Retail Strategy, Planning & Operations
Merchandise & Product Development
Highlights and Recent Projects
Netflix
Bringing experiences to fans around the world as they step into their favorite stories
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Warner Bros. Entertainment
Role: Global Franchise Management and Marketing
Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.
Key Partners: Universal Parks & Resorts, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals
“My life as a Wizard…”
Main Projects: Universal Parks & Resorts
Themed Lands
The Wizarding World of Harry Potter – Diagon Alley at Universal Orlando Resort (2014)
The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Japan (2014)
The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood (2015)
The Wizarding World of Harry Potter - Hogsmeade at Universal Beijing Resort (2021)
Attractions and Entertainment
Hagrid’s Magical Creatures Motorbike Adventure (Universal Orlando Resort)
Nighttime Lights at Hogwarts Castle (Projection mapping show)
The Magic of Christmas at Hogwarts Castle - (Projection mapping show)
Dark Arts at Hogwarts Castle - (Projection mapping show)
Universal Hollywood Parade – Universal Studios Japan
CineSational: A Symphonic Spectacular (Lagoon show) – Universal Orlando Resort
A Celebration of Harry Potter at Universal Orlando Resort (2014 thru 2018)
First and only official Wizarding World fan event held for 5 consecutive years
Themed Entertainment and Core Licensing Activations
Experiences
Harry Potter Film Concert Series - CineConcerts
Harry Potter: The Exhibition (2022-)
Harry Potter: A History of Magic (2018-2019) - British Library (London), New York Historical Society (New York)
Fantastic Beasts: The Wonder of Nature (2020-2023+) - National History Museum (London), Royal Ontario Museum (Toronto, Canada), Melbourne Museum (Melbourne, Australia)
Christmas in the Wizarding World - Retail Experience (2017-2019) - US, Jakarta (Indonesia), Brazil
Activations and Pop-Ups
A Wizarding World Holiday at Changi Airport (Holiday 2018)- Singapore
Wizarding World Cafe (2018) - Tokyo, Japan
Sao Paulo ComiCon - CCXP 2017, 2018 & 2019
Christmas in the Wizarding World - Multiple locations around the world
