EXPERIENTIAL STRATEGIST & FRANCHISE ARCHITECT

“Multi-disciplinary, creative strategic leader…”

“…Storyteller across a wide variety of applications.”

“25+ years of experience across Advertising; the Arts; Financial Services; Creative Development; Consumer Products and Experiences…”

“…Delivering bold solutions that are engaging, and operationally sound…”

BUILDING WORLDS ONE GUEST AT A TIME…

Conceiving engagement strategies anchored in story-driven and touchstone moments, to emotionally connect with fans and consumers around the world.

Drawing inspiration from life experiences and interests in Art, Literature, Pop Culture, History and Design, to provoke and entertain all while building bridges between some of the most beloved properties and audiences.

“Curiosity, careful strategic thought, team leadership and a desire to deliver the unexpected have always steered his work. “

“He prides himself on being able to align creative concepts with pragmatic operational considerations and real world financial constraints.”

OBSESSED WITH BRIDGING THE CREATIVE WITH THE PRACTICAL

SELECTED COLLABORATORS

EXPERTISE & SKILLS

Experiential Strategic Development

Creative Ideation & Development

MarCom and Brand Marketing

Property Evaluation

Franchise Management

Retail Strategy, Planning & Operations

Merchandise & Product Development

Netflix

Bringing experiences to fans around the world as they step into their favorite stories

CLICK INTO EACH IMAGE BELOW FOR DETAILS

Netflix House (2025)

Netflix House (2025)
Touring & Licensed Experiences

Touring & Licensed Experiences
Temporary & Permanent Experiences Locations

Temporary & Permanent Experiences Locations
Stranger Things: The First Shadow

Stranger Things: The First Shadow

Warner Bros. Entertainment

Role: Global Franchise Management and Marketing

Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.

Key Partners: Universal Parks & Resorts, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals

“My life as a Wizard…”

Main Projects: Universal Parks & Resorts

Themed Lands

Attractions and Entertainment

Themed Entertainment and Core Licensing Activations

Experiences

Activations and Pop-Ups

The Pre-Show…

My formal entry into the Entertainment and Experiences World took quite a lot of turns.

Here are some moments which remain in my personal highlights reel…

Universal Studios Hollywood
Role: Director, Marketing & Promotions (US and Mexico markets)

  • Launched first The Fast & The Furious attraction for Universal Pictures soon-to-be mega-franchise - Tokyo Drift

  • Worked on the park’s repositioning in 2005 resulting in the still-current tagline and brand identity as The Entertainment Capital of L.A.

  • Launched Fear Factor LIVE attraction inspired by NBC/Uni symphony hit property

  • Managed park’s sales partnership with Vons/Albertson’s that generated Universal Studios Hollywood’s ticket cards sold across their key regional grocers Vons, Stater Bros. and Pavilions

  • Managed sales programs from key Corporate Partner Coca-Cola

  • Part of the core team that successfully relaunched the updated and retooled Halloween Horror Nights event in 2006

Disneyland Resort
Role: Associate Manager, Marketing Strategy - Local Markets & Mexico

  • Launched the new Snow White - An Enchanting Musical LIVE show

  • Led resort-wide cross-functional team to launch the first Hispanic Heritage Month week-long event to engage with this key attendance segment - Disney Fiesta Latina

  • Worked on the launch of the first iteration of the new Tower of Terror attraction

  • Worked on the launch of the seasonal Haunted Mansion Holiday attraction overlay starring characters from Tim Burton’s The Nightmare Before Christmas

  • Part of the team launching Disneyland’s 50th Anniversary celebration

Exposición Universal Sevilla 1992

Puerto Rico Pavilion

Seville’s 1992 Universal Exposition - Seville, Spain

Attendance: 41.8M visitors [PR Pavilion - ~2-4M]

Participants: 120 countries - 109 pavilions

Duration: April 20th thru October 12, 1992

Role: Coordinator of Exhibitions

  • Oversaw and manage selection of all exhibition components for the pavilion

  • Managed formal RFP process for local and award-winning artists competing for inclusion into the pavilion art collection and on-site displays

  • Led exhibition content discussions and alignment with internal, government and Advisory Board

  • Handled shipping and logistics coordination for all exhibition elements working with Spanish government officials, transportation companies and vendors

  • Managed relationship with London-based design firm Fitch RS to design, manufacture and installs main exhibition room on-site in Seville

  • Acted as General Manager as part of core administrative team during the EXPO run between April and October 1992

More Information: Legado EXPO Sevilla (EXPO Legacy Org)