Stranger Things: The First Shadow
Phoenix Theatre (London, U.K.). Marquis Theater (New York, NY)
Brought to life by a multi-award-winning creative team, who take theatrical storytelling and stagecraft to a whole new dimension, this gripping new adventure takes fans to the beginning of the Stranger Things story – and may hold the key to the end. city pulsates energy.
Role: Merchandise Strategy and Retail Operations
Set and led Product and Retail Strategy, overseeing of product development work stream and licensed product sourcing. Provided creative direction and operational parameters to retail designers Household Design for overall footprint, design concepts and scope
Key Partners: Sonia Friedman Productions, Three Ten Merchandising, Inc., Ambassador Theatre Group (Phoenix Theater, U.K.), Nederlander Organization (Marquis Theater, NYC), SALT (Scenic and retail fixture design)
Phoenix Theatre
West End
London, U.K.
Marquis Theater
Broadway
New York, NY
