About

Born in San Juan, Puerto Rico and currently living in Los Angeles, David brings 20+ years of Marketing Strategy and Franchise Development experience across Advertising; the Arts; Financial Services; Creative Development; Consumer Products and Experiences. 

His multidisciplinary expertise allows him to focus on working on holistic strategies collaborating with top brands and IPs to build or enhance their connection with consumers through powerful experiences.

As a self-proclaimed ‘Creative Instigator,’ David loves to challenge traditional expectations by exploring ideas through a fan focused lens and keeping operational efficiency a priority.

David’s journey has taken him from the conception and refinement of bold experiences all the way through fabrication, marketing, launching and sustaining phases. He was worked in and collaborated with teams at Disney, Universal, Warner Bros. and Netflix in both licensed and owned & operated initiatives. David has also engaged with and managed key relationships with a slew of partners around the world to bring to life fresh and innovative ideas.

Most recently, he rejoined Warner Bros. Discovery in a double role supporting the ever-expanding wizarding world and Harry Potter global experiences and adding to his portfolio the launch and marketing of the new Superman Experience:  Defenders Unite.  He continues working alongside the Warner Bros. Studio Tour Hollywood team and its leadership to help evolve their growth plans and elevate the guest experience.